Celsius Holdings Inc (CELH)

Pretax margin

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Earnings before tax but after interest (EBT) US$ in thousands 195,050 291,749 -152,664 -4,059 8,640
Revenue US$ in thousands 1,392,990 1,318,010 653,604 314,272 130,726
Pretax margin 14.00% 22.14% -23.36% -1.29% 6.61%

December 31, 2024 calculation

Pretax margin = EBT ÷ Revenue
= $195,050K ÷ $1,392,990K
= 14.00%

To analyze Celsius Holdings Inc's pretax margin over the specified period:

1. December 31, 2020: The pretax margin was 6.61%. This indicates that before accounting for taxes, the company was able to generate a profit equal to 6.61% of its total revenue.

2. December 31, 2021: The pretax margin was -1.29%. A negative pretax margin suggests that the company incurred higher expenses than the revenue generated before tax, resulting in a loss before taxes.

3. December 31, 2022: The pretax margin was -23.36%. The significant decline in the pretax margin from the previous year indicates a substantial decrease in profitability before tax, further deepening the company's losses.

4. December 31, 2023: The pretax margin significantly rebounded to 22.14%. This sharp increase in pretax margin reflects a strong improvement in profitability before accounting for taxes.

5. December 31, 2024: The pretax margin was 14.00%. While slightly lower than the previous year, the pretax margin remained at a healthy level, indicating a continued positive trend in the company's profitability performance.

Overall, Celsius Holdings Inc's pretax margin showed fluctuations over the analyzed period, with a mix of positive and negative values. The company experienced challenges in 2021 and 2022 but managed to recover and demonstrate improved profitability in the subsequent years.


Peer comparison

Dec 31, 2024