Dollar General Corporation (DG)

Net profit margin

		Feb 2, 2024	Feb 3, 2023	Jan 28, 2022	Jan 29, 2021	Jan 31, 2020
Net income	US$ in thousands	1,661,270	2,415,990	2,399,230	2,655,050	1,712,560
Revenue	US$ in thousands	38,364,800	37,633,600	34,062,900	33,596,500	27,653,400
Net profit margin		4.33%	6.42%	7.04%	7.90%	6.19%

February 2, 2024 calculation

Net profit margin = Net income ÷ Revenue
= $1,661,270K ÷ $38,364,800K
= 4.33%

The net profit margin of Dollar General Corporation has fluctuated over the past five years, ranging from 4.33% to 7.90%. The decreasing trend is evident as the net profit margin has declined from 7.90% in 2021 to 4.33% in 2024. This indicates that the company's profitability in relation to its revenue has decreased over time. Factors such as changes in costs, pricing strategies, and operational efficiency may have influenced these fluctuations. It is essential for Dollar General Corporation to closely monitor and address the factors impacting its net profit margin to sustain and enhance its profitability in the future.