Intuit Inc (INTU)

Gross profit margin

		Jul 31, 2025	Jul 31, 2024	Jul 31, 2023	Jul 31, 2022	Jul 31, 2021
Gross profit	US$ in thousands	15,207,000	12,820,000	11,225,000	10,320,000	7,950,000
Revenue	US$ in thousands	18,831,000	16,285,000	14,368,000	12,726,000	9,633,000
Gross profit margin		80.76%	78.72%	78.12%	81.09%	82.53%

July 31, 2025 calculation

Gross profit margin = Gross profit ÷ Revenue
= $15,207,000K ÷ $18,831,000K
= 80.76%

The gross profit margin of Intuit Inc. over the period from July 31, 2021, to July 31, 2025, exhibits distinctive fluctuations that warrant detailed examination.

In the fiscal year ending July 31, 2021, the gross profit margin stood at 82.53%, indicating that the company retained a substantial proportion of revenue after accounting for cost of goods sold (COGS). This high margin suggests strong pricing strategies or efficient cost controls at that time.

By July 31, 2022, the gross profit margin declined marginally to 81.09%, representing a decrease of approximately 1.44 percentage points. This slight compression could be attributed to increased COGS, changes in product mix, or competitive pressures affecting pricing or cost structure.

The trend continued into July 31, 2023, where the gross profit margin further contracted to 78.12%. This more notable decline of about 2.97 percentage points indicates a potential shift in the company's operational environment, possibly due to rising input costs, investments in growth initiatives that temporarily impacted margins, or a strategic shift towards more service-oriented offerings with different margin profiles.

In the subsequent year ending July 31, 2024, the gross profit margin was observed to increase slightly to 78.72%. This marginal improvement suggests a stabilization in gross profitability, potentially driven by improved cost management, favorable pricing strategies, or a shift in product mix towards higher-margin offerings.

Finally, for the fiscal year ending July 31, 2025, the gross profit margin experienced an increase to 80.76%. This upward movement restores the margin to near pre-2022 levels, signifying a positive trend in maintaining or enhancing profitability relative to revenue.

Overall, the gross profit margin of Intuit Inc. demonstrated a declining trend from 2021 through 2023, followed by a modest recovery in subsequent years. The fluctuations reflect possible responses to dynamic market conditions, operational adjustments, or strategic changes affecting the company's cost structure and revenue composition. The current level approaching 80.76% indicates a resilient gross margin position, although it remains below the peak margins observed in 2021.