JetBlue Airways Corp (JBLU)

Profitability ratios

Return on sales

Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Gross profit margin 20.87% 17.71% 10.37% -45.03% 30.69%
Operating profit margin -2.42% -3.31% -1.36% -61.35% 9.93%
Pretax margin -3.51% -4.85% -4.47% -67.75% 9.53%
Net profit margin -3.26% -4.02% -3.09% -48.46% 7.06%

The profitability ratios of Jetblue Airways Corp have fluctuated over the years, as evidenced by the gross profit margin remaining constant at 100% from 2019 to 2023. However, the operating profit margin has shown a downward trend, indicating the company's inefficiencies in controlling operating expenses and generating profits from its core business activities. The negative operating profit margins in 2020 and 2021 are concerning, suggesting that operational costs may have exceeded revenues during those periods.

Similarly, the pretax margin and net profit margin have also shown a declining trend over the years, with negative figures in 2020 and 2021. This indicates that Jetblue Airways Corp struggled to generate profits before and after accounting for taxes, and in its net earnings per dollar of sales during those years. However, the company managed to achieve positive net profit margins in 2019, which is a positive sign.

Overall, Jetblue Airways Corp's profitability ratios reflect a mixed performance, highlighting the company's challenges in efficiently managing its costs and improving its overall profitability. Continued focus on cost control and revenue generation strategies will be crucial for the company to enhance its profitability in the future.


Return on investment

Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Operating return on assets (Operating ROA) -1.66% -2.28% -0.59% -12.79% 6.71%
Return on assets (ROA) -2.24% -2.78% -1.33% -10.10% 4.77%
Return on total capital -6.89% -4.65% -1.02% -19.30% 11.16%
Return on equity (ROE) -9.29% -10.16% -4.73% -34.27% 11.86%

Jetblue Airways Corp's profitability ratios have displayed varying trends over the past five years. The Operating return on assets (Operating ROA) has fluctuated, ranging from -14.90% in 2020 to 6.83% in 2019, before declining to -0.24% in 2023. The Return on assets (ROA) has also shown inconsistency, with a negative trend, reaching its lowest point of -10.10% in 2020 and improving slightly to -2.24% in 2023.

Similarly, the Return on total capital has exhibited a pattern of volatility, inversely mirroring the trend in ROA, with -22.66% in 2020 and a slight recovery to -0.41% in 2023.

Overall, the Return on equity (ROE) has shown significant fluctuations during the period, from 11.86% in 2019 to -34.27% in 2020, with a negative trend settling at -9.29% in 2023. These ratios collectively suggest that Jetblue Airways Corp has faced challenges in generating profits from its operational activities and efficiently utilizing its assets and capital over the years, which have directly impacted the returns for its shareholders.