The Coca-Cola Company (KO)

Pretax margin

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Earnings before tax but after interest (EBT) US$ in thousands 13,086,000 12,952,000 11,686,000 12,425,000 9,749,000
Revenue US$ in thousands 47,061,000 45,754,000 43,004,000 38,655,000 33,014,000
Pretax margin 27.81% 28.31% 27.17% 32.14% 29.53%

December 31, 2024 calculation

Pretax margin = EBT ÷ Revenue
= $13,086,000K ÷ $47,061,000K
= 27.81%

The Coca-Cola Company's pretax margin, which represents the company's profitability before taxes relative to its total revenue, has shown some fluctuations over the past five years.

- In December 2020, the pretax margin was 29.53%, indicating that for every dollar of revenue generated, the company earned 29.53 cents in profit before taxes.
- By December 2021, the pretax margin had increased to 32.14%, reflecting improved profitability.
- However, in December 2022, the pretax margin decreased to 27.17%, suggesting a decline in profitability compared to the previous year.
- The pretax margin then slightly increased to 28.31% by December 2023, showing some recovery.
- In December 2024, the pretax margin was 27.81%, which was slightly lower compared to the previous year.

Overall, the trend in The Coca-Cola Company's pretax margin has shown fluctuations over the five-year period, reflecting varying levels of profitability before taxes. It is important for the company to assess the factors contributing to these fluctuations and implement strategies to maintain and improve profitability in the future.


Peer comparison

Dec 31, 2024