McDonald’s Corporation (MCD)

Gross profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Gross profit (ttm)	US$ in thousands	20,898,600	20,521,300	19,803,100	19,057,900	18,819,800	18,830,400	19,169,200	19,385,800	18,977,000	18,286,100	17,661,600	15,612,000	15,225,800	14,750,400	14,709,100	16,350,900	16,659,100	16,473,100	16,538,700	16,636,400
Revenue (ttm)	US$ in thousands	25,493,700	25,014,000	24,193,900	23,414,800	23,182,600	23,265,200	23,594,400	23,763,900	23,222,900	22,527,600	21,744,400	19,618,000	19,207,800	19,243,000	19,327,200	20,975,500	21,285,200	21,099,200	20,966,300	20,910,400
Gross profit margin		81.98%	82.04%	81.85%	81.39%	81.18%	80.94%	81.24%	81.58%	81.72%	81.17%	81.22%	79.58%	79.27%	76.65%	76.11%	77.95%	78.27%	78.07%	78.88%	79.56%

December 31, 2023 calculation

Gross profit margin = Gross profit (ttm) ÷ Revenue (ttm)
= $20,898,600K ÷ $25,493,700K
= 81.98%

The gross profit margin of McDonald's Corp has shown consistency over the past eight quarters, with figures ranging from 94.47% to 101.88%. In the latest quarter, Q4 2023, the gross profit margin was at an impressive 100.00%. This metric reflects the company's ability to efficiently control production costs and generate profit from its sales. While there was a slight dip in Q3 2023, the overall trend indicates a strong performance in maintaining healthy margins. It is important for investors and stakeholders to monitor this ratio as it provides insight into the company's pricing strategy, cost management, and overall financial health.