Planet Fitness Inc (PLNT)

Gross profit margin

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Gross profit US$ in thousands 982,918 794,724 437,793 251,991 133,166
Revenue US$ in thousands 1,180,040 984,750 853,868 510,324 326,538
Gross profit margin 83.30% 80.70% 51.27% 49.38% 40.78%

December 31, 2024 calculation

Gross profit margin = Gross profit ÷ Revenue
= $982,918K ÷ $1,180,040K
= 83.30%

The gross profit margin of Planet Fitness Inc has demonstrated a notable upward trend over the past few years. Starting at 40.78% on December 31, 2020, the margin has consistently improved to reach 83.30% by December 31, 2024. This indicates that the company has become more efficient in managing its production costs and generating higher revenues from its core business operations. The significant increase in gross profit margin from 2020 to 2024 reflects improved profitability and cost control measures implemented by Planet Fitness Inc.