Pursuit Attractions and Hospitality, Inc. (PRSU)
Profitability ratios
Return on sales
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Gross profit margin | 11.07% | 15.26% | 8.05% | -9.25% | -27.96% |
| Operating profit margin | 5.56% | 9.93% | 1.99% | -11.55% | -30.06% |
| Pretax margin | -12.40% | 7.79% | 0.17% | -18.74% | -86.86% |
| Net profit margin | 100.56% | 4.57% | 7.76% | -18.26% | -90.05% |
Between December 31, 2020, and December 31, 2024, Pursuit Attractions and Hospitality, Inc. demonstrated notable improvements and fluctuations across its profitability ratios. The gross profit margin, which had been negative at -27.96% in 2020, showed a substantial upward trajectory, reaching a positive 8.05% by 2022 and further improving to 15.26% in 2023 before a slight decline to 11.07% in 2024. This trend indicates an enhanced ability to generate gross profit relative to sales, reflecting potentially improved cost management or revenue enhancement strategies.
Similarly, the operating profit margin followed a positive turnaround. Starting from a negative -30.06% in 2020, it considerably improved to negative -11.55% in 2021, then transitioned into positive territory at 1.99% in 2022. This upward momentum continued through 2023, reaching 9.93%, before decreasing to 5.56% in 2024. The movement suggests that the company was increasingly able to control operating expenses and increase operating profitability, although the decline in 2024 may indicate emerging challenges in maintaining that momentum.
The pretax margin exhibited a dramatic shift from a highly negative -86.86% in 2020 to marginally positive 0.17% in 2022, and then further improvement to 7.79% in 2023. However, in 2024, the pretax margin declined again to -12.40%, representing a deterioration in profitability at the pretax level during that year. Despite the fluctuations, the company showed signs of recovering profitability during the early to mid-2022 and 2023 periods.
The net profit margin, which was deeply negative at -90.05% in 2020, improved significantly to -18.26% in 2021, then turned positive at 7.76% in 2022. It continued to stay positive at 4.57% in 2023 but experienced an exceptional increase to 100.56% in 2024. This unprecedented jump suggests a substantial change in net income relative to revenue in the latest period, potentially driven by extraordinary items, asset sales, tax benefits, or other non-recurring factors.
Overall, the company's profitability ratios indicate a period of considerable recovery beginning in 2021, with consistent improvements into 2022 and 2023. The notable spike in net profit margin in 2024 warrants further investigation into the underlying causes, but the broader trend reflects a strengthening profitability position over the period analyzed.
Return on investment
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Operating return on assets (Operating ROA) | 2.41% | 3.06% | 0.55% | -5.65% | -14.63% |
| Return on assets (ROA) | 43.61% | 1.41% | 2.13% | -8.93% | -43.84% |
| Return on total capital | -5.94% | 76.53% | 31.45% | -1,062.67% | -357.43% |
| Return on equity (ROE) | 70.09% | 36.88% | 159.81% | -1,474.93% | -389.86% |
The profitability ratios of Pursuit Attractions and Hospitality, Inc. over the period from December 31, 2020, through December 31, 2024, depict a trajectory of significant improvement followed by a recent decline.
Starting with the Operating Return on Assets (Operating ROA), the company experienced a substantial reduction in losses from -14.63% in 2020 to a near breakeven point at 0.55% in 2022, with the positive trend continuing into 2023 at 3.06%. However, in 2024, there was a slight decline to 2.41%, indicating a modest weakening in operating efficiency relative to assets.
The Return on Assets (ROA), which accounts for non-operating income and expenses, displayed a more pronounced turnaround. The firm moved from a significant loss of -43.84% in 2020 to marginal positive territory at 2.13% in 2022. This upward momentum persisted into 2023 with a ROA of 1.41%, before a notable surge to 43.61% in 2024, suggesting a strong rebound in overall profitability relative to total assets.
Return on total capital also reflected considerable volatility. The indicator was markedly negative at -357.43% in 2020 and worsened to -1,062.67% in 2021, reflecting severe losses or high levels of capital inefficiency. By 2022, this metric shifted to a positive 31.45%, indicating improved profitability and effective capital utilization. The positive trend continued into 2023 at 76.53%, before reversing into a slight negative of -5.94% in 2024, implying possible recent challenges in capital generating profits.
Similarly, Return on Equity (ROE) followed a pattern of deep losses in 2020 (-389.86%) and 2021 (-1,474.93%), consistent with the negative ROE figures in those years. The company achieved a significant positive turnaround in 2022, with ROE reaching 159.81%, followed by moderate growth to 36.88% in 2023. In 2024, ROE increased further to 70.09%, reflecting improved shareholder returns following previous years of substantial losses.
Overall, the company's profitability ratios indicate a period of severe losses in 2020 and 2021, a strong recovery beginning in 2022, and substantial improvement in 2023 and 2024. Nonetheless, recent data suggests some volatility, with slight declines in specific ratios in 2024, possibly signaling emerging challenges to sustained profitability.