Sturm Ruger & Company Inc (RGR)

Gross profit margin

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Gross profit US$ in thousands 114,415 133,619 180,085 279,557 191,441
Revenue US$ in thousands 535,643 543,767 595,842 730,736 568,868
Gross profit margin 21.36% 24.57% 30.22% 38.26% 33.65%

December 31, 2024 calculation

Gross profit margin = Gross profit ÷ Revenue
= $114,415K ÷ $535,643K
= 21.36%

The gross profit margin of Sturm Ruger & Company Inc has shown fluctuations over the past five years. In December 2020, the gross profit margin stood at 33.65%, indicating that the company was able to retain 33.65% of its revenue after accounting for the cost of goods sold.

Subsequently, there was an improvement in December 2021, with the gross profit margin increasing to 38.26%, suggesting better cost management or pricing strategies. However, in the following years, there was a decline in the gross profit margin to 30.22% in December 2022, 24.57% in December 2023, and 21.36% in December 2024.

The decreasing trend in the gross profit margin could be attributed to various factors such as increased competition, rising costs of production, pricing pressures, or changes in consumer preferences. It is essential for the company to closely monitor and address these issues to ensure sustainable profitability and competitiveness in the market.


Peer comparison

Dec 31, 2024

Company name
Symbol
Gross profit margin
Sturm Ruger & Company Inc
RGR
21.36%
Axon Enterprise Inc.
AXON
60.59%
National Presto Industries Inc
NPK
19.79%