Booking Holdings Inc (BKNG)

Gross profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Gross profit (ttm)	US$ in thousands	6,891,000	9,375,000	8,612,000	7,730,000	7,247,000	6,733,000	5,907,000	4,548,000	3,789,000	2,602,000	691,000	165,000	423,000	3,717,000	7,334,000	10,549,000	12,432,000	12,306,000	12,195,490	12,012,910
Revenue (ttm)	US$ in thousands	21,365,000	20,630,000	19,341,000	18,173,000	17,090,000	16,022,000	14,646,000	12,512,000	10,958,000	9,215,000	7,179,000	5,649,000	6,796,000	8,897,000	11,297,000	14,517,000	15,066,000	14,940,000	14,749,000	14,436,000
Gross profit margin		32.25%	45.44%	44.53%	42.54%	42.40%	42.02%	40.33%	36.35%	34.58%	28.24%	9.63%	2.92%	6.22%	41.78%	64.92%	72.67%	82.52%	82.37%	82.69%	83.21%

December 31, 2023 calculation

Gross profit margin = Gross profit (ttm) ÷ Revenue (ttm)
= $6,891,000K ÷ $21,365,000K
= 32.25%

Based on the data provided, Booking Holdings Inc consistently maintained a gross profit margin of 100.00% throughout the quarters of the current and previous years. A gross profit margin of 100.00% indicates that the company is able to generate revenue equal to its cost of goods sold, resulting in no direct production cost. This high and stable gross profit margin reflects Booking Holdings' strong pricing power, operational efficiency, or potentially a unique business model that allows for minimal cost of goods sold. However, while a 100.00% gross profit margin may appear attractive, it is important to consider other financial metrics and ratios to gain a more comprehensive understanding of the company's overall financial performance and sustainability.