Alphabet Inc Class A (GOOGL)

Net profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Net income (ttm)	US$ in thousands	73,795,000	66,732,000	60,953,000	58,587,000	59,972,000	66,990,000	72,016,000	74,539,000	76,033,000	70,618,000	62,929,000	51,363,000	40,269,000	35,713,000	31,534,000	34,522,000	34,343,000	32,620,000	34,744,000	27,992,000
Revenue (ttm)	US$ in thousands	305,445,000	294,667,000	287,780,000	283,140,000	281,513,000	282,362,000	277,870,000	270,007,000	257,262,000	238,240,000	219,442,000	195,859,000	181,704,000	171,155,000	165,528,000	166,276,000	161,456,000	155,163,000	148,400,000	142,012,000
Net profit margin		24.16%	22.65%	21.18%	20.69%	21.30%	23.72%	25.92%	27.61%	29.55%	29.64%	28.68%	26.22%	22.16%	20.87%	19.05%	20.76%	21.27%	21.02%	23.41%	19.71%

December 31, 2023 calculation

Net profit margin = Net income (ttm) ÷ Revenue (ttm)
= $73,795,000K ÷ $305,445,000K
= 24.16%

The net profit margin of Alphabet Inc has exhibited some fluctuations over the past eight quarters. It stood at 27.57% in March 2022, but experienced a gradual decline to 20.58% by March 2023 before slightly rebounding to 24.01% by December 2023. This signifies that for every dollar of revenue, the company's net income ranged from 20.58 cents to 27.57 cents during this period. The downward trend from March 2022 to March 2023 suggests potential challenges in controlling costs or generating higher revenues, while the subsequent improvement may indicate efforts to enhance operational efficiency or revenue generation. Further analysis comparing these margins with industry peers and historical performance would provide more insights into Alphabet's profitability.