Alphabet Inc Class A (GOOGL)

Operating profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Operating income (ttm)	US$ in thousands	84,293,000	78,756,000	74,548,000	72,163,000	74,842,000	78,567,000	82,463,000	82,371,000	78,714,000	72,480,000	62,662,000	49,684,000	41,224,000	34,839,000	32,803,000	35,600,000	34,231,000	33,186,000	32,634,000	26,499,000
Revenue (ttm)	US$ in thousands	305,445,000	294,667,000	287,780,000	283,140,000	281,513,000	282,362,000	277,870,000	270,007,000	257,262,000	238,240,000	219,442,000	195,859,000	181,704,000	171,155,000	165,528,000	166,276,000	161,456,000	155,163,000	148,400,000	142,012,000
Operating profit margin		27.60%	26.73%	25.90%	25.49%	26.59%	27.82%	29.68%	30.51%	30.60%	30.42%	28.56%	25.37%	22.69%	20.36%	19.82%	21.41%	21.20%	21.39%	21.99%	18.66%

December 31, 2023 calculation

Operating profit margin = Operating income (ttm) ÷ Revenue (ttm)
= $84,293,000K ÷ $305,445,000K
= 27.60%

The operating profit margin of Alphabet Inc has shown a gradual decrease from 30.47% in March 2022 to 27.23% in December 2023. This trend indicates a decrease in the company's operational efficiency and ability to generate profit from its core business activities. The decline in operating profit margin may be attributed to increasing operating expenses relative to revenue, or it could indicate pricing pressures or lower sales volumes impacting profitability. It is important for stakeholders to closely monitor this trend and assess the underlying factors contributing to the decline in operating profit margin.