Apple Inc (AAPL)

Profitability ratios

Return on sales

Sep 30, 2025 Sep 30, 2024 Sep 30, 2023 Sep 30, 2022 Sep 30, 2021
Gross profit margin 46.91% 46.21% 44.13% 43.31% 41.78%
Operating profit margin 31.97% 31.51% 29.82% 30.29% 29.78%
Pretax margin 31.89% 31.58% 29.67% 30.20% 29.85%
Net profit margin 26.92% 23.97% 25.31% 25.31% 25.88%

Return on investment

Sep 30, 2025 Sep 30, 2024 Sep 30, 2023 Sep 30, 2022 Sep 30, 2021
Operating return on assets (Operating ROA) 37.04% 33.76% 32.42% 33.86% 31.04%
Return on assets (ROA) 31.18% 25.68% 27.51% 28.29% 26.97%
Return on total capital 180.01% 216.36% 183.92% 235.71% 177.29%
Return on equity (ROE) 151.91% 164.59% 156.08% 196.96% 150.07%

See also:

Apple Inc Profitability Ratios