Apple Inc (AAPL)
Gross profit margin
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross profit (ttm) | US$ in thousands | 173,671,000 | 169,148,000 | 166,816,000 | 166,288,000 | 166,871,000 | 170,782,000 | 167,861,000 | 167,231,000 | 162,751,000 | 152,836,000 | 142,351,000 | 129,776,000 | 114,067,000 | 104,956,000 | 104,580,000 | 102,127,000 | 101,578,000 | 98,392,000 | 98,163,000 | 98,357,000 |
| Revenue (ttm) | US$ in thousands | 383,706,000 | 380,282,000 | 381,105,000 | 382,546,000 | 384,297,000 | 391,397,000 | 384,766,000 | 383,295,000 | 375,622,000 | 363,172,000 | 345,182,000 | 323,401,000 | 292,043,000 | 272,276,000 | 271,618,000 | 265,573,000 | 265,022,000 | 257,408,000 | 256,268,000 | 256,590,000 |
| Gross profit margin | 45.26% | 44.48% | 43.77% | 43.47% | 43.42% | 43.63% | 43.63% | 43.63% | 43.33% | 42.08% | 41.24% | 40.13% | 39.06% | 38.55% | 38.50% | 38.46% | 38.33% | 38.22% | 38.30% | 38.33% |
December 31, 2023 calculation
Gross profit margin = Gross profit (ttm) ÷ Revenue (ttm)
= $173,671,000K ÷ $383,706,000K
= 45.26%
Apple Inc's gross profit margin has shown a generally increasing trend over the past five quarters, reflecting improvements in its ability to generate profits from sales after accounting for the cost of goods sold. The gross profit margin increased from 38.33% in March 2019 to 45.26% in December 2023. This indicates that Apple has been able to efficiently manage its production costs and maintain strong pricing power over its products. The company's gross profit margin has consistently exceeded 40% since March 2021, indicating a strong competitive position and effective cost control measures. Additionally, the increasing trend suggests that Apple has been successful in maximizing profitability at the gross level, which is a positive indicator for the company's overall financial health.
Peer comparison
Dec 31, 2023