Apple Inc (AAPL)
Net profit margin
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Net income (ttm) | US$ in thousands | 100,913,000 | 96,995,000 | 94,760,000 | 94,321,000 | 95,171,000 | 99,803,000 | 99,633,000 | 101,935,000 | 100,555,000 | 94,680,000 | 86,802,000 | 76,311,000 | 63,930,000 | 57,411,000 | 58,424,000 | 57,215,000 | 57,527,000 | 55,256,000 | 55,695,000 | 57,170,000 |
| Revenue (ttm) | US$ in thousands | 383,706,000 | 380,282,000 | 381,105,000 | 382,546,000 | 384,297,000 | 391,397,000 | 384,766,000 | 383,295,000 | 375,622,000 | 363,172,000 | 345,182,000 | 323,401,000 | 292,043,000 | 272,276,000 | 271,618,000 | 265,573,000 | 265,022,000 | 257,408,000 | 256,268,000 | 256,590,000 |
| Net profit margin | 26.30% | 25.51% | 24.86% | 24.66% | 24.76% | 25.50% | 25.89% | 26.59% | 26.77% | 26.07% | 25.15% | 23.60% | 21.89% | 21.09% | 21.51% | 21.54% | 21.71% | 21.47% | 21.73% | 22.28% |
December 31, 2023 calculation
Net profit margin = Net income (ttm) ÷ Revenue (ttm)
= $100,913,000K ÷ $383,706,000K
= 26.30%
Apple Inc's net profit margin has shown a generally stable trend over the past five years, with fluctuations occurring on a quarterly basis. The net profit margin, which represents the company's profitability, ranged from a low of 21.09% in September 2020 to a high of 26.77% in March 2022.
The net profit margin exceeded 25% for multiple quarters, indicating that Apple has been effective in controlling its costs and generating strong profits relative to its revenues during those periods. However, in some quarters, such as June 2021 and March 2019, the net profit margin dipped below 22%, suggesting potential challenges in maintaining profitability efficiency.
Overall, Apple's net profit margin has been relatively healthy, staying above 21% consistently. This indicates that the company has been successful in managing its expenses and generating profits from its operations. Investors typically view a high and stable net profit margin positively, as it reflects a company's ability to maximize profits from its sales.
Peer comparison
Dec 31, 2023