Alphabet Inc Class C (GOOG)

Total asset turnover

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Revenue (ttm)	US$ in thousands	305,445,000	294,667,000	287,780,000	283,140,000	281,513,000	282,362,000	277,870,000	270,007,000	257,262,000	238,240,000	219,442,000	195,859,000	181,704,000	171,155,000	165,528,000	166,276,000	161,456,000	155,163,000	148,400,000	142,012,000
Total assets	US$ in thousands	402,392,000	396,711,000	383,044,000	369,491,000	365,264,000	358,255,000	355,185,000	357,096,000	359,268,000	347,403,000	335,387,000	327,095,000	319,616,000	299,243,000	278,492,000	273,403,000	275,909,000	263,044,000	257,101,000	245,349,000
Total asset turnover		0.76	0.74	0.75	0.77	0.77	0.79	0.78	0.76	0.72	0.69	0.65	0.60	0.57	0.57	0.59	0.61	0.59	0.59	0.58	0.58

December 31, 2023 calculation

Total asset turnover = Revenue (ttm) ÷ Total assets
= $305,445,000K ÷ $402,392,000K
= 0.76

The total asset turnover ratio for Alphabet Inc has been relatively stable over the past eight quarters, ranging from 0.75 to 0.79. This indicates that, on average, the company generates between $0.75 and $0.79 in revenue for every dollar of total assets it holds. A total asset turnover ratio below 1 suggests that the company is not efficiently utilizing its assets to generate revenue. In Alphabet's case, the ratios consistently below 1 may indicate that the company could potentially improve its asset utilization to drive higher revenue generation. Nonetheless, a stable trend in the ratio over the quarters indicates consistent performance in asset management efficiency. Further analysis of the trend and comparison with industry peers could provide a more insightful perspective on Alphabet's efficiency in generating sales from its total assets.