Alphabet Inc Class C (GOOG)
Gross profit margin
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Gross profit | US$ in thousands | 172,227,000 | 155,076,000 | 146,698,000 | 97,795,000 | 89,961,000 |
| Revenue | US$ in thousands | 305,559,000 | 281,279,000 | 257,637,000 | 182,527,000 | 161,857,000 |
| Gross profit margin | 56.36% | 55.13% | 56.94% | 53.58% | 55.58% |
December 31, 2023 calculation
Gross profit margin = Gross profit ÷ Revenue
= $172,227,000K ÷ $305,559,000K
= 56.36%
Alphabet Inc's gross profit margin has exhibited some fluctuations over the past five years. The margin increased from 55.58% in 2019 to 56.94% in 2021, reflecting improved profitability in that period. However, there was a slight dip to 53.58% in 2020 before rebounding to 55.37% in 2022 and further to 56.64% in 2023.
Overall, the company has maintained a relatively healthy gross profit margin range, indicating its ability to generate revenue after accounting for the cost of goods sold. The upward trend in recent years may suggest effective cost management or potentially higher selling prices. Analyzing factors influencing these fluctuations could provide deeper insights into Alphabet's operational efficiency and competitiveness in its industry.
Peer comparison
Dec 31, 2023