Alphabet Inc Class C (GOOG)

Net profit margin

		Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019
Net income	US$ in thousands	73,795,000	59,972,000	76,033,000	40,269,000	34,343,000
Revenue	US$ in thousands	305,559,000	281,279,000	257,637,000	182,527,000	161,857,000
Net profit margin		24.15%	21.32%	29.51%	22.06%	21.22%

December 31, 2023 calculation

Net profit margin = Net income ÷ Revenue
= $73,795,000K ÷ $305,559,000K
= 24.15%

Sure, based on the data provided, Alphabet Inc's net profit margin has shown some variability over the past five years. The net profit margin, which measures the percentage of each dollar of revenue that translates into profit after all expenses are accounted for, was 24.01% as of December 31, 2023.

Compared to the prior year, the net profit margin has increased, suggesting improved efficiency in cost management or an increase in revenue relative to expenses. However, it is essential to consider the trend over multiple years to gain a more comprehensive understanding.

In 2022, the net profit margin was 21.20%, showing a slight decrease from the previous year. The 2021 net profit margin stood at 29.51%, indicating a significant increase from 2020, while the 2020 net profit margin was 22.06%. In 2019, the net profit margin was 21.22%.

The fluctuation in net profit margin over the years suggests that Alphabet Inc's profitability has varied. This volatility may be attributed to changes in revenue, operating expenses, or one-time events impacting the bottom line. Overall, the net profit margin indicates the company's ability to convert revenue into profit and is an important metric for assessing its financial performance.