Alphabet Inc Class C (GOOG)

Net profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Net income (ttm)	US$ in thousands	73,795,000	66,732,000	60,953,000	58,587,000	59,972,000	66,990,000	72,016,000	74,539,000	76,033,000	70,618,000	62,929,000	51,363,000	40,269,000	35,713,000	31,534,000	34,522,000	34,343,000	32,620,000	34,744,000	27,992,000
Revenue (ttm)	US$ in thousands	305,445,000	294,667,000	287,780,000	283,140,000	281,513,000	282,362,000	277,870,000	270,007,000	257,262,000	238,240,000	219,442,000	195,859,000	181,704,000	171,155,000	165,528,000	166,276,000	161,456,000	155,163,000	148,400,000	142,012,000
Net profit margin		24.16%	22.65%	21.18%	20.69%	21.30%	23.72%	25.92%	27.61%	29.55%	29.64%	28.68%	26.22%	22.16%	20.87%	19.05%	20.76%	21.27%	21.02%	23.41%	19.71%

December 31, 2023 calculation

Net profit margin = Net income (ttm) ÷ Revenue (ttm)
= $73,795,000K ÷ $305,445,000K
= 24.16%

The net profit margin for Alphabet Inc has shown fluctuations over the past eight quarters. The trend indicates a general decline starting from Q1 2022, where the margin was at its highest at 27.57%, to Q4 2023, where it stood at 24.01%.

Despite the fluctuations, the net profit margin has generally remained above 20% throughout this period, indicating that the company has been able to efficiently convert its revenue into profit after accounting for all expenses and taxes.

It is worth noting that the decrease in net profit margin could be attributed to various factors such as changes in operating expenses, cost of sales, or other financial variables affecting profitability. Further analysis would be required to determine the specific reasons behind these fluctuations.