Alphabet Inc Class C (GOOG)

Gross profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Gross profit (ttm)	US$ in thousands	172,113,000	163,568,000	158,752,000	155,924,000	155,310,000	158,513,000	157,558,000	153,572,000	146,323,000	134,209,000	121,915,000	106,006,000	96,972,000	91,789,000	89,711,000	91,716,000	89,866,000	86,369,000	82,893,000	79,918,000
Revenue (ttm)	US$ in thousands	305,445,000	294,667,000	287,780,000	283,140,000	281,513,000	282,362,000	277,870,000	270,007,000	257,262,000	238,240,000	219,442,000	195,859,000	181,704,000	171,155,000	165,528,000	166,276,000	161,456,000	155,163,000	148,400,000	142,012,000
Gross profit margin		56.35%	55.51%	55.16%	55.07%	55.17%	56.14%	56.70%	56.88%	56.88%	56.33%	55.56%	54.12%	53.37%	53.63%	54.20%	55.16%	55.66%	55.66%	55.86%	56.28%

December 31, 2023 calculation

Gross profit margin = Gross profit (ttm) ÷ Revenue (ttm)
= $172,113,000K ÷ $305,445,000K
= 56.35%

The gross profit margin of Alphabet Inc has demonstrated stability and consistency over the past eight quarters, ranging from 55.29% to 56.93%. The company has managed to maintain gross profit margins above 55% in each quarter, indicating efficient cost management and strong pricing strategies. While there were slight fluctuations quarter over quarter, the overall trend shows a solid performance in generating profits from its core business operations. The highest gross profit margin of 56.93% was recorded in Q2 2022, showcasing a strong operational efficiency during that period. Overall, Alphabet Inc's consistent gross profit margins reflect its ability to effectively control production and distribution costs while maximizing revenues from its products and services.