Harley-Davidson Inc (HOG)

Total asset turnover

Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Revenue US$ in thousands 5,836,480 5,755,130 5,336,310 4,054,380 5,361,790
Total assets US$ in thousands 12,140,600 11,492,500 11,051,100 12,010,600 10,528,200
Total asset turnover 0.48 0.50 0.48 0.34 0.51

December 31, 2023 calculation

Total asset turnover = Revenue ÷ Total assets
= $5,836,480K ÷ $12,140,600K
= 0.48

The total asset turnover of Harley-Davidson, Inc. has fluctuated over the past five years, ranging from 0.34 in 2020 to 0.51 in 2019. The ratio measures the company's ability to generate revenue relative to its total assets. A higher total asset turnover ratio indicates that the company is more efficient in utilizing its assets to generate revenue.

In 2023, the total asset turnover decreased slightly to 0.48 from 0.50 in 2022, suggesting a slight decline in the company's ability to generate sales from its total assets. However, the ratio remained relatively stable compared to 2021 when it was also 0.48.

Notably, the total asset turnover was significantly higher in 2019 at 0.51, indicating that the company was more effective in utilizing its assets to generate revenue that year compared to the other periods under review.

Overall, the trend in Harley-Davidson's total asset turnover reflects some variability, with fluctuations from year to year. Further analysis and comparison with industry benchmarks may provide additional insights into the company's asset management efficiency.


Peer comparison

Dec 31, 2023

Company name
Symbol
Total asset turnover
Harley-Davidson Inc
HOG
0.48
Fox Factory Holding Corp
FOXF
0.65