Harley-Davidson Inc (HOG)

Total asset turnover

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Revenue US$ in thousands 5,186,800 5,836,480 5,755,130 5,336,310 4,054,380
Total assets US$ in thousands 11,881,600 12,140,600 11,492,500 11,051,100 12,010,600
Total asset turnover 0.44 0.48 0.50 0.48 0.34

December 31, 2024 calculation

Total asset turnover = Revenue ÷ Total assets
= $5,186,800K ÷ $11,881,600K
= 0.44

Total asset turnover is a key financial ratio that measures a company's efficiency in generating sales revenue from its total assets. In the case of Harley-Davidson Inc, the total asset turnover has shown varying trends over the past five years.

In December 2020, the total asset turnover was 0.34, indicating that the company generated $0.34 in sales for every dollar of total assets. Over the next three years, there was a noticeable improvement in efficiency, with the ratio increasing to 0.48 in December 2021, 0.50 in December 2022, and then remaining steady at 0.48 in December 2023.

However, the trend slightly reversed in December 2024, with the total asset turnover decreasing to 0.44. This could suggest that the company may not be utilizing its total assets as effectively to generate sales revenue compared to the previous year.

Overall, while there have been fluctuations in the total asset turnover ratio for Harley-Davidson Inc, the company has generally demonstrated an improvement in utilizing its assets to generate sales revenue, with a minor setback in the most recent year. Efforts to optimize asset management and increase sales efficiency may be necessary to maintain or improve this ratio in the future.


Peer comparison

Dec 31, 2024

Company name
Symbol
Total asset turnover
Harley-Davidson Inc
HOG
0.44
Fox Factory Holding Corp
FOXF
0.62