Harley-Davidson Inc (HOG)

Net profit margin

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Net income US$ in thousands 455,357 706,586 741,408 650,024 1,298
Revenue US$ in thousands 5,186,800 5,836,480 5,755,130 5,336,310 4,054,380
Net profit margin 8.78% 12.11% 12.88% 12.18% 0.03%

December 31, 2024 calculation

Net profit margin = Net income ÷ Revenue
= $455,357K ÷ $5,186,800K
= 8.78%

The net profit margin of Harley-Davidson Inc has shown fluctuations over the years, as per the provided data. In December 31, 2020, the net profit margin was at a mere 0.03%, indicating a very low profitability level. However, there has been a significant improvement in subsequent years, with the net profit margin increasing to 12.18% in December 31, 2021, further reaching 12.88% by December 31, 2022. This upward trend suggested an enhanced efficiency in cost management and revenue generation during those periods.

Despite the positive trajectory, there was a slight dip in December 31, 2023, where the net profit margin decreased to 12.11%. This could have been due to operational challenges or changes in the market environment. In the most recent data point of December 31, 2024, the net profit margin fell to 8.78%, indicating a decline in profitability compared to the previous year.

Overall, while Harley-Davidson Inc has shown improvements in its net profit margin over the years, the recent decrease in profitability may warrant further investigation into factors influencing the company's financial performance.


Peer comparison

Dec 31, 2024

Company name
Symbol
Net profit margin
Harley-Davidson Inc
HOG
8.78%
Fox Factory Holding Corp
FOXF
0.47%