Monster Beverage Corp (MNST)

Gross profit margin

		Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Gross profit	US$ in thousands	4,048,880	3,794,210	3,174,570	3,108,510	2,723,880
Revenue	US$ in thousands	7,492,710	7,140,030	6,311,050	5,541,350	4,598,640
Gross profit margin		54.04%	53.14%	50.30%	56.10%	59.23%

December 31, 2024 calculation

Gross profit margin = Gross profit ÷ Revenue
= $4,048,880K ÷ $7,492,710K
= 54.04%

The gross profit margin of Monster Beverage Corp has shown a declining trend from 2020 to 2022, dropping from 59.23% to 50.30%. However, there was a slight improvement in the gross profit margin in 2023 and 2024, increasing to 53.14% and 54.04%, respectively. While the margin has not yet reached the level of 2020, these later years show some recovery in profitability. It is important for the company to continue monitoring and managing its cost of goods sold and pricing strategy to sustain and improve the margin in the future.