Monster Beverage Corp (MNST)

Gross profit margin

		Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020
Gross profit (ttm)	US$ in thousands	4,048,879	3,984,812	3,968,776	3,923,488	3,794,207	3,640,149	3,490,111	3,295,750	3,174,568	3,157,833	3,113,266	3,170,243	3,108,511	3,031,616	2,978,989	2,801,620	2,723,881	2,643,964	2,580,435	2,582,249
Revenue (ttm)	US$ in thousands	7,492,710	7,410,780	7,385,840	7,340,200	7,140,030	6,922,850	6,691,110	6,491,410	6,311,050	6,223,160	6,009,430	5,816,100	5,541,350	5,312,590	5,148,390	4,780,360	4,598,640	4,419,570	4,306,790	4,316,930
Gross profit margin		54.04%	53.77%	53.73%	53.45%	53.14%	52.58%	52.16%	50.77%	50.30%	50.74%	51.81%	54.51%	56.10%	57.06%	57.86%	58.61%	59.23%	59.82%	59.92%	59.82%

December 31, 2024 calculation

Gross profit margin = Gross profit (ttm) ÷ Revenue (ttm)
= $4,048,879K ÷ $7,492,710K
= 54.04%

Monster Beverage Corp's gross profit margin has shown a gradual decline from 59.82% in March 2020 to 54.04% in December 2024. This downward trend indicates that the company's ability to generate profits from its core business operations has been weakening over time. The decrease in gross profit margin could be attributed to various factors such as increased competition, rising costs of goods sold, pricing pressures, or inefficiencies in production.

It is essential for Monster Beverage Corp to closely monitor and address the factors impacting its gross profit margin to maintain profitability and sustainable growth in the long term. Analyzing the trends in gross profit margin can provide valuable insights into the company's operational efficiency, pricing strategies, and overall financial health.