ServiceNow Inc (NOW)
Profitability ratios
Return on sales
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Gross profit margin | 77.53% | 79.18% | 78.59% | 78.29% | 77.05% |
| Operating profit margin | 13.74% | 12.42% | 8.49% | 4.90% | 4.36% |
| Pretax margin | 17.03% | 15.82% | 11.24% | 5.51% | 4.22% |
| Net profit margin | 13.16% | 12.97% | 19.30% | 4.49% | 3.90% |
Return on investment
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Operating return on assets (Operating ROA) | 7.01% | 6.69% | 4.38% | 2.67% | 2.38% |
| Return on assets (ROA) | 6.71% | 6.99% | 9.96% | 2.44% | 2.13% |
| Return on total capital | 17.44% | 18.33% | 9.99% | 8.47% | 6.96% |
| Return on equity (ROE) | 13.48% | 14.83% | 22.69% | 6.46% | 6.22% |