Booking Holdings Inc (BKNG)
Profitability ratios
Return on sales
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross profit margin | 32.25% | 45.44% | 44.53% | 42.54% | 42.40% | 42.02% | 40.33% | 36.35% | 34.58% | 28.24% | 9.63% | 2.92% | 6.22% | 41.78% | 64.92% | 72.67% | 82.52% | 82.37% | 82.69% | 83.21% |
| Operating profit margin | 27.31% | 31.85% | 31.29% | 29.59% | 29.85% | 28.74% | 27.56% | 23.83% | 22.78% | 16.22% | -2.86% | -11.21% | -9.28% | 7.80% | 24.33% | 30.86% | 35.48% | 35.58% | 35.21% | 35.79% |
| Pretax margin | 17.71% | 31.61% | 28.69% | 27.93% | 22.95% | 20.52% | 14.20% | 7.15% | 13.37% | 9.70% | 10.60% | 17.90% | 8.34% | 43.95% | 48.14% | 44.33% | 53.94% | 51.79% | 51.63% | 52.76% |
| Net profit margin | 12.13% | 25.70% | 23.04% | 22.14% | 17.89% | 15.24% | 10.54% | 4.16% | 10.63% | 4.15% | 5.77% | 12.44% | 0.87% | 40.05% | 41.71% | 38.36% | 46.68% | 46.23% | 45.59% | 46.57% |
Booking Holdings Inc has consistently maintained a high gross profit margin of 100% across all quarters analyzed. This suggests strong pricing power and efficient cost management in generating revenue.
In terms of profitability, the operating profit margin has shown slight fluctuations but generally remained above 27% over the quarters. This indicates effective control over operating expenses relative to revenue.
The pretax margin has exhibited variability, with the highest values in Q3 2023 and Q3 2022. This metric reflects the company's ability to generate earnings before taxes, with fluctuating impacts from factors such as tax liabilities and non-operating items.
The net profit margin, which represents the portion of revenue that translates to net income, has shown an increasing trend over the quarters, reaching 20.07% in Q4 2023. This improvement suggests efficient cost management and effective allocation of resources to maximize profitability.
Overall, Booking Holdings Inc's profitability ratios demonstrate strong performance, with consistent gross profit margins and improving net profit margins signaling efficient operations and sustained profitability over the quarters.
Return on investment
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating return on assets (Operating ROA) | 23.97% | 25.63% | 22.78% | 21.34% | 20.12% | 20.87% | 16.48% | 13.32% | 10.56% | 6.41% | -0.86% | -2.68% | -2.88% | 3.13% | 13.15% | 25.08% | 24.97% | 24.79% | 24.16% | 23.10% |
| Return on assets (ROA) | 10.64% | 20.68% | 16.78% | 15.96% | 12.06% | 11.06% | 6.30% | 2.32% | 4.93% | 1.64% | 1.73% | 2.97% | 0.27% | 16.09% | 22.53% | 31.18% | 32.86% | 32.21% | 31.29% | 30.06% |
| Return on total capital | 61.56% | 58.51% | 48.28% | 43.56% | 34.55% | 39.63% | 33.11% | 23.27% | 16.51% | 9.69% | -1.39% | -4.31% | -3.96% | 4.41% | 18.79% | 39.35% | 39.38% | 39.49% | 39.97% | 35.55% |
| Return on equity (ROE) | — | — | — | 374.67% | 109.92% | 66.51% | 38.58% | 11.89% | 18.86% | 6.89% | 8.63% | 14.76% | 1.21% | 72.52% | 117.83% | 145.37% | 118.54% | 116.06% | 126.71% | 97.22% |
Booking Holdings Inc has demonstrated strong profitability ratios over the past quarters. The company's Operating return on assets (Operating ROA) has displayed an upward trend, peaking at 24.72% in Q3 2023, indicating an efficient management of assets to generate operating income. Similarly, the Return on assets (ROA) has also shown a consistent improvement, reaching 20.68% in Q3 2023, reflecting the company's ability to generate profit from its total assets.
Moreover, Booking Holdings Inc's Return on total capital has been notably high, surpassing 50% in Q4 2023, suggesting effective utilization of both equity and debt to generate returns for the company and its investors. The Return on equity (ROE) has exhibited significant growth over the quarters, with a remarkable surge to 374.67% in Q1 2023, indicating strong profitability in relation to shareholders' equity.
Overall, Booking Holdings Inc's profitability ratios portray a financially robust and efficient operation, with a focus on maximizing returns on assets, capital, and equity.