Crocs Inc (CROX)

Gross profit margin

Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Gross profit US$ in thousands 2,210,010 1,860,280 1,420,220 749,948 617,056
Revenue US$ in thousands 3,799,360 3,421,060 2,291,690 1,375,710 1,219,870
Gross profit margin 58.17% 54.38% 61.97% 54.51% 50.58%

December 31, 2023 calculation

Gross profit margin = Gross profit ÷ Revenue
= $2,210,010K ÷ $3,799,360K
= 58.17%

Crocs Inc's gross profit margin has shown fluctuations over the past five years. In 2023, the gross profit margin improved to 55.78% compared to 52.33% in 2022. This indicates that the company was able to effectively control its cost of goods sold and/or increase its revenue in 2023. The 2023 margin is lower than the 2021 margin of 61.39%, suggesting a slight decrease in profitability compared to two years prior. However, the 2023 gross profit margin is higher than the margins in 2020 and 2019, indicating a positive trend in profitability over the long term. Further analysis of the company's cost structure and pricing strategies would be beneficial to understand the factors driving these changes in gross profit margin.


Peer comparison

Dec 31, 2023

Company name
Symbol
Gross profit margin
Crocs Inc
CROX
58.17%
Deckers Outdoor Corporation
DECK
55.63%
Nike Inc
NKE
44.44%