Crocs Inc (CROX)

Net profit margin

Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Net income US$ in thousands 950,071 792,566 540,159 725,694 312,861
Revenue US$ in thousands 4,094,330 3,799,360 3,421,060 2,291,690 1,375,710
Net profit margin 23.20% 20.86% 15.79% 31.67% 22.74%

December 31, 2024 calculation

Net profit margin = Net income ÷ Revenue
= $950,071K ÷ $4,094,330K
= 23.20%

Crocs Inc's net profit margin has displayed fluctuations over the past five years. The margin stood at 22.74% in December 31, 2020, showing a healthy level of profitability. Subsequently, there was a notable increase to 31.67% by December 31, 2021, indicating improved efficiency in managing costs and generating profits. However, there was a dip in the net profit margin to 15.79% by December 31, 2022, suggesting potential challenges or increased expenses impacting profitability. The margin then rebounded to 20.86% by December 31, 2023, showing signs of recovery. Lastly, by December 31, 2024, the net profit margin rose to 23.20%, indicating a moderate improvement in profitability. Overall, while the company has experienced fluctuations in net profit margin, it has demonstrated the ability to adapt and maintain a reasonable level of profitability over the years.


Peer comparison

Dec 31, 2024

Company name
Symbol
Net profit margin
Crocs Inc
CROX
23.20%
Deckers Outdoor Corporation
DECK
17.71%
Nike Inc
NKE
11.07%