Crocs Inc (CROX)

Operating profit margin

Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Operating income US$ in thousands 1,036,780 850,756 683,064 214,124 128,649
Revenue US$ in thousands 3,799,360 3,421,060 2,291,690 1,375,710 1,219,870
Operating profit margin 27.29% 24.87% 29.81% 15.56% 10.55%

December 31, 2023 calculation

Operating profit margin = Operating income ÷ Revenue
= $1,036,780K ÷ $3,799,360K
= 27.29%

Crocs Inc's operating profit margin has shown a general increasing trend over the past five years, indicating a consistent improvement in the company's operational efficiency and profitability. In 2019, the operating profit margin was at 10.45%, and it steadily increased to 16.97% in 2020, further to 29.53% in 2021, and then 23.93% in 2022.

However, there was a slight decrease in the operating profit margin to 26.40% in 2023. This slight decline could be attributed to various factors such as increased operating expenses, changes in revenue mix, or strategic investments made by the company during the year.

Overall, Crocs Inc has demonstrated strong profitability through its operating activities, with the operating profit margin consistently above 20% in the last three years. This indicates that the company has been effective in managing its operating expenses and generating profits from its core business operations.


Peer comparison

Dec 31, 2023

Company name
Symbol
Operating profit margin
Crocs Inc
CROX
27.29%
Deckers Outdoor Corporation
DECK
21.63%
Nike Inc
NKE
11.39%