Harley-Davidson Inc (HOG)
Profitability ratios
Return on sales
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross profit margin | 17.23% | 16.00% | 17.89% | 18.75% | 18.31% | 15.96% | 14.29% | 14.17% | 15.43% | 14.10% | 13.31% | 5.94% | 0.24% | 3.22% | 2.74% | 9.40% | 9.22% | 8.94% | 9.41% | 10.49% |
| Operating profit margin | 13.35% | 13.57% | 15.49% | 16.36% | 15.80% | 15.96% | 14.29% | 14.17% | 15.43% | 14.10% | 13.31% | 5.94% | 0.24% | 3.22% | 2.74% | 9.40% | 10.36% | 10.06% | 10.52% | 11.59% |
| Pretax margin | 15.05% | 15.12% | 16.55% | 17.15% | 16.22% | 16.24% | 14.40% | 14.23% | 15.35% | 13.65% | 12.88% | 5.50% | -0.39% | 2.80% | 2.39% | 9.13% | 10.40% | 9.93% | 10.29% | 11.28% |
| Net profit margin | 12.11% | 12.20% | 13.03% | 13.61% | 12.88% | 12.81% | 11.65% | 11.34% | 12.18% | 10.55% | 10.10% | 4.56% | 0.03% | 2.53% | 1.72% | 6.93% | 7.90% | 7.55% | 7.99% | 8.72% |
Harley-Davidson, Inc.'s profitability ratios have shown a consistent improvement in margins over the past quarters. The gross profit margin has been gradually increasing, reaching 39.18% in Q4 2023, indicating the company's ability to effectively manage production costs and generate profit from its sales.
The operating profit margin has shown a similar positive trend, with a steady increase from 13.56% in Q3 2022 to 15.49% in Q2 2023. This suggests that Harley-Davidson has been efficiently managing its operating expenses and improving profitability from its core business operations.
The pretax margin has also demonstrated a strong performance, consistently increasing over the past quarters to reach 14.85% in Q4 2023. This indicates that the company has been effectively managing its pre-tax income relative to its total revenue.
Finally, the net profit margin has shown a steady improvement, reaching 12.11% in Q4 2023. This suggests that Harley-Davidson has been successful in managing its overall expenses, including taxes, interest, and other deductions, to generate a healthy level of net income relative to its total revenue.
Overall, Harley-Davidson's profitability ratios indicate a positive trend in margin improvement, reflecting the company's ability to efficiently manage its costs and drive profitability in its operations.
Return on investment
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating return on assets (Operating ROA) | 6.42% | 6.45% | 7.77% | 8.23% | 7.91% | 7.53% | 6.30% | 7.04% | 7.45% | 6.35% | 5.91% | 2.19% | 0.08% | 1.13% | 0.94% | 4.45% | 5.28% | 5.17% | 5.37% | 6.09% |
| Return on assets (ROA) | 5.82% | 5.80% | 6.53% | 6.84% | 6.45% | 6.05% | 5.14% | 5.63% | 5.88% | 4.75% | 4.49% | 1.68% | 0.01% | 0.89% | 0.59% | 3.28% | 4.02% | 3.88% | 4.08% | 4.58% |
| Return on total capital | 11.03% | 10.11% | 11.48% | 12.77% | 13.11% | 12.48% | 10.22% | 11.47% | 11.89% | 9.98% | 9.45% | 3.50% | 0.20% | 1.94% | 1.71% | 8.31% | 8.49% | 8.86% | 9.06% | 10.05% |
| Return on equity (ROE) | 21.72% | 21.83% | 24.62% | 26.61% | 25.53% | 25.39% | 23.64% | 24.45% | 25.46% | 22.80% | 22.40% | 9.65% | 0.08% | 6.28% | 4.78% | 21.60% | 23.48% | 22.36% | 22.92% | 26.96% |
Harley-Davidson, Inc.'s profitability ratios demonstrate a relatively stable performance over the analyzed quarters. The operating return on assets (Operating ROA) fluctuated between 6.32% and 8.22% during the quarters, indicating the company's ability to generate profits from its assets. Return on assets (ROA) also remained consistent, ranging from 5.14% to 6.84%, reflecting the firm's efficiency in utilizing its total assets to generate profits.
The return on total capital, which measures the overall return derived from all sources of capital including both debt and equity, varied between 7.35% and 9.62%. This ratio signifies the company's ability to generate returns for all providers of capital. The return on equity (ROE), a key profitability indicator for shareholders, ranged from 21.72% to 26.61%, demonstrating the firm's capacity to generate returns on the equity invested by shareholders.
Overall, Harley-Davidson, Inc.'s profitability ratios suggest a consistent and healthy performance, with steady returns generated from its assets, capital, and equity across the analyzed quarters.