Harley-Davidson Inc (HOG)

Profitability ratios

Return on sales

Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Gross profit margin 34.88% 34.04% 32.32% 34.22% 36.69% 39.96% 41.20% 38.27% 35.23% 32.35% 30.91% 30.81% 32.08% 32.69% 33.24% 29.23% 25.26% 25.27% 25.00% 29.28%
Operating profit margin 8.03% 10.60% 11.63% 11.64% 13.35% 12.94% 16.12% 18.04% 17.56% 18.42% 15.47% 14.17% 15.43% 14.10% 13.31% 5.94% 0.24% 3.22% 2.74% 9.40%
Pretax margin 9.97% 12.46% 13.40% 13.25% 14.85% 14.93% 16.40% 17.07% 16.18% 16.24% 14.40% 14.23% 15.35% 13.65% 12.88% 5.50% -0.39% 2.80% 2.39% 9.13%
Net profit margin 8.78% 10.77% 11.39% 11.03% 12.11% 12.20% 13.03% 13.61% 12.88% 12.81% 11.65% 11.34% 12.18% 10.55% 10.10% 4.56% 0.03% 2.53% 1.72% 6.93%

Gross Profit Margin:
- Harley-Davidson Inc's gross profit margin has shown a general increasing trend from 29.28% on March 31, 2020, to 34.88% on December 31, 2024. This indicates the company has been effectively controlling its production costs and improving its pricing strategies over the years.

Operating Profit Margin:
- The operating profit margin fluctuated for Harley-Davidson Inc during the period under review. It peaked at 18.42% on September 30, 2022, before declining to 8.03% on December 31, 2024. This suggests some volatility in the company's operational efficiency and cost management.

Pretax Margin:
- Harley-Davidson Inc's pretax margin exhibited a gradual uptrend, reaching its highest point of 17.07% on March 31, 2023. However, it slightly declined to 9.97% by December 31, 2024. The consistent improvement in pretax margin signifies effective revenue generation and cost control strategies.

Net Profit Margin:
- The net profit margin for Harley-Davidson Inc increased from 6.93% on March 31, 2020, to 11.39% on June 30, 2024, before declining to 8.78% by December 31, 2024. This indicates the company's ability to effectively manage its expenses and generate profits, although there was a slight decrease in profitability towards the end of the period.


Return on investment

Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Operating return on assets (Operating ROA) 3.51% 4.52% 5.43% 5.45% 6.42% 6.15% 8.08% 9.07% 8.79% 8.70% 6.82% 7.04% 7.45% 6.35% 5.91% 2.19% 0.08% 1.13% 0.94% 4.45%
Return on assets (ROA) 3.83% 4.59% 5.31% 5.17% 5.82% 5.80% 6.53% 6.84% 6.45% 6.05% 5.14% 5.63% 5.88% 4.75% 4.49% 1.68% 0.01% 0.89% 0.59% 3.28%
Return on total capital 17.31% 20.65% 23.68% 23.42% 26.82% 26.92% 31.19% 33.70% 32.85% 33.10% 30.24% 31.54% 32.81% 30.75% 31.75% 15.21% 3.59% 11.25% 8.75% 30.50%
Return on equity (ROE) 14.38% 17.43% 19.71% 19.10% 21.72% 21.82% 24.62% 26.58% 25.51% 25.39% 23.64% 24.45% 25.46% 22.80% 22.40% 9.65% 0.08% 6.28% 4.78% 21.60%

Harley-Davidson Inc's profitability ratios show a mixed performance over the analyzed period.

1. Operating return on assets (Operating ROA) steadily improved from 4.45% in March 2020 to a peak of 9.07% in March 2023, before declining to 6.42% in December 2023. This ratio indicates how effectively the company is generating operating profits from its assets.

2. Return on assets (ROA) also showed a similar trend, increasing from 3.28% in March 2020 to 6.84% in March 2023, before decreasing to 3.83% in December 2024. ROA reflects the company's overall efficiency in generating profits from its total assets.

3. Return on total capital peaked at 33.70% in March 2023, demonstrating the company's ability to generate returns from both equity and debt capital. However, it declined to 17.31% by December 2024, indicating a drop in overall capital efficiency.

4. Return on equity (ROE) followed a similar pattern, with a peak of 26.58% in March 2023, before declining to 14.38% in December 2024. ROE measures how effectively the company is utilizing shareholder equity to generate profits.

Overall, while Harley-Davidson Inc demonstrated strong profitability ratios in the mid-analyzed period, there was a noticeable decline towards the end of the period, indicating potential challenges in maintaining profitability levels. Monitoring these ratios over time can provide insights into the company's financial performance and efficiency.