Nu Skin Enterprises Inc (NUS)
Gross profit margin
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Gross profit | US$ in thousands | 1,357,280 | 1,594,740 | 2,020,450 | 1,923,910 | 1,839,000 |
| Revenue | US$ in thousands | 1,941,710 | 2,203,880 | 2,670,250 | 2,570,960 | 2,403,130 |
| Gross profit margin | 69.90% | 72.36% | 75.67% | 74.83% | 76.53% |
December 31, 2023 calculation
Gross profit margin = Gross profit ÷ Revenue
= $1,357,280K ÷ $1,941,710K
= 69.90%
The gross profit margin of Nu Skin Enterprises, Inc. has shown a decreasing trend over the past five years. From 2019 to 2023, the gross profit margin decreased from 75.98% to 68.93%. This indicates that the company's cost of goods sold as a percentage of revenue has been increasing, resulting in a lower percentage of revenue remaining as gross profit.
The decline in gross profit margin can be a concerning trend as it may suggest challenges in managing production costs, pricing strategies, or competitive pressures impacting the company's profitability. It is important for Nu Skin Enterprises, Inc. to closely monitor and address the factors contributing to this decline to ensure sustainable and healthy financial performance in the future.
Peer comparison
Dec 31, 2023