Nu Skin Enterprises Inc (NUS)

Gross profit margin

		Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019
Gross profit (ttm)	US$ in thousands	1,357,281	1,379,380	1,451,418	1,499,218	1,594,744	1,719,881	1,837,821	1,957,386	2,020,446	2,074,227	2,111,955	2,038,131	1,923,906	1,813,257	1,743,056	1,754,272	1,838,996	1,917,637	1,985,720	2,051,889
Revenue (ttm)	US$ in thousands	1,944,626	1,990,615	2,029,718	2,090,140	2,210,639	2,364,066	2,468,741	2,613,985	2,687,485	2,763,351	2,825,346	2,732,970	2,569,220	2,401,760	2,287,272	2,297,348	2,406,817	2,496,665	2,582,043	2,662,733
Gross profit margin		69.80%	69.29%	71.51%	71.73%	72.14%	72.75%	74.44%	74.88%	75.18%	75.06%	74.75%	74.58%	74.88%	75.50%	76.21%	76.36%	76.41%	76.81%	76.90%	77.06%

December 31, 2023 calculation

Gross profit margin = Gross profit (ttm) ÷ Revenue (ttm)
= $1,357,281K ÷ $1,944,626K
= 69.80%

The gross profit margin of Nu Skin Enterprises, Inc. has displayed a fluctuating trend over the past eight quarters. The margin peaked at 74.61% in Q1 2022 and has since experienced a general downward trend, ranging from 68.87% to 71.32% in the most recent quarter, Q1 2023. This indicates a decrease in the percentage of sales revenue retained as gross profit over time. It is essential for the company to closely monitor and potentially address the factors contributing to this trend to maintain profitability and competitiveness in the market.

Peer comparison

Dec 31, 2023

Company name

Symbol

Gross profit margin

Nu Skin Enterprises Inc

NUS

69.80%